Mobile App Entreprenurial Story

The WeStrive team laughs during a photo shoot

WeStrive was founded with the belief that every person, regardless of fitness level or economic status, deserves to become the perfect version of themselves.

Apple App Store Logo for the WeStrive App
Android App Store Logo for the WeStrive App

The WeStrive Team

Alex Vasylyk
Cory McKane
Karlie Jennings
Lead Personal Trainer
Shweta Sachdev
Customer Experience Lead
Ivanka Yakimchuk
Project Manager
Development/Design Team
Phil Catudal
Lead Personal Trainer


Amir Eldar

Strategy Advisor

Branding Lead | Jay Z, Rihanna

Head Of Social Media | Amazon Prime

Dave Yang

Growth Advisor

Brand Partnerships | Reddit

Director Sales | Snapchat

Charles Hsu

Media Advisor/Investor

Vice President | Operam Inc.

Director - Search & Social | Maxus


Our Story

2015: The story of PerFIcT (the former name of WeStrive) begins in Cheney, Washington. The idea of creating a social personal training app sounded like an easy task at the time...but Cory McKane, the PerFIcT App Founder, discovered just how hard his journey would be.


Our founder spent years pitching investors, building websites, working with developers, and really just talking with anyone and everyone trying to figure out how you even go about building an app. After a successful Kickstarter campaign in the spring of 2016, PerFIcT had collected enough funding to begin working on its first app. Due to development struggles, the app is delayed six months and doesn't launch until February of 2017. Even after all the struggle, the app was still a failure. The designs were not professional, there was no P.O.S. system in place, and the social element (along with many other things) had yet to be added.


Out of failures, come some of the best lessons. Cory, along with Sean Daly, Cy Zellner, and Ian Bouchard set out to find a new development team and to completely part ways with the app they had just created. In the summer of 2017, PerFIcT is introduced to StartupSoft (, a development team based out of Toronto, and an incredible partnership is born. 


In exchange for equity and cash, PerFIcT partners with StartupSoft and hands over a 150-page document with web/app designs to let this new company take the reigns. After a few months of collaborating on the design, PerFIcT begins to struggle to come up with the necessary funding to accelerate development. Thanks to a successful Start Engine campaign in late 2017, the work resumes as PerFIcT raises $24K through the equity crowdfunding website.


After years and years of work, the PerFIcT App finally launches in June of 2018 as a marketplace for fitness plans where personal trainers could sell to Exercisers.

The PerFIcT Team puts together what funding they have and spend the next 1.5 years rebuilding, beta-testing, and adding an entirely new Client-management tool to the WeStrive platform.

The app is renamed WeStrive and launched as of January 1st, 2020! Head to the Trainers page to learn more about being a personal trainer on WeStrive!