James Benefico, originally from New York and a proud Austin resident since 2012, dramatically reshaped his life by shedding a 80 lbs, igniting a fervor for health and wellness.

James embarked on a mission to redefine supplement industry standards after a synthetic preworkout supplement nearly resulted in a medical emergency in 2014. A catalyst for change, he pioneered the creation of the world's first USDA Organic Pre-Workout under his company, Organic Muscle. Committed to promoting clean and nutritious fitness supplements, Benefico continues to champion a healthy lifestyle and redefine industry norms.